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SteveJobs and Bill Gates had two very different approaches to both design and innovative thinking. While, they were often critical of each other’s ways, neither could deny the inventive steps each one took to transform an industry that has set humanity on a new course of personal enjoyment and future discovery. Each was born with a steadfast view of how technology could influence and support people in their daily lives. Jobs was a maverick futurist, who sought to amaze the world each time with great but ‘access restricted’ products, which he felt would unite and push humanity forward. Gates on the other hand, believed more in collaboration and in sharing ideas, which could allow companies and people to democratically have their say in the way technology and its future use would evolve.
From the early 1980’s till the early 2000’s it appeared that Gates had chosen the right path. More so, newer firms such as Google adopted this strategy and continued to carry it forward with its market innovation called Android. However, post the advent of the 2000’s era, slowly but surely, Jobs, who was largely dismissed as narrow minded inventor, proved once and for all that even the closed ecosystem of consumer product innovation could work as well. Apple’s offerings that now include the iMac, iPod, iPhone, iPad and services like iTunes and iCloud, have given users a parallel (and superior) experience to what was and is available in the market. Microsoft, on the other hand, gave the world a great operating system (Windows), web services and a neat gaming experience (Xbox). But putting aside each firm’s offerings, what made the relationship between Jobs and Gates so unique was their deep determination to prove the other wrong. Their mockery of each other at various points throughout the 80’s, 90’s and 2000’s, spurred each one to try and outdo the other. Their competitive drive made the world a much smarter, efficient and connected place, where innovation is king and the blockades against technological possibility are far removed.