|Image Source: http://cdn.mactrast.com|
|Image Source: http://www.applegazette.com|
Coming to the present, Apple Inc. today is greatly admired and acknowledged as “one of the most innovative companies in the world” and is worth approximately $ 66 billion. Its products have revolutionized the computer industry and set new trends in the way we work, design things, communicate with each other and entertain ourselves. It has become without a shadow of a doubt a true “Icon” and overtaken its rival “Microsoft” to become the “number one IT Company in the world.” Incidentally, for those who may not know, the Apple Inc. logo (*featured left) is always shown as being part eaten. This feature was incorporated in its design as a direct reference to the Biblical story of the Garden of Eden, where Adam and Eve both ate the “forbidden fruit from the Tree of Knowledge”, which God had previously commanded that they should not do. The rationale behind this reference is that Apple Inc., as a company, sees itself as an entity that dares to boldly explore the higher realms of technological innovation and invent products that most cynics say should not and cannot be done.
|Image Source: http://www.themacstore.com|
Its list of achievements is exhaustive and I could go on elaborating about each one of them. But for me, what truly stands out and qualifies as a “true marvel” is the fashion in which Steve Jobs turned Apple Inc. around when it had come to the very edge of having to file for bankruptcy. This was towards the latter part of 1996. Plus, it was being labelled by most business analysts and consumers at large as a complete “write off!” It was on death’s doorstep and after some deliberation the Board members of Apple Inc. decided to call back the one person whom they knew could be the company’s last hope for survival. They needed “Steve Jobs back at the helm.” Though he was the company’s founder, Steve Jobs was tossed out a few years earlier (1985), due to a conflict of interest with the very same Board.
|Image Source: http://timford.co.uk|
His first statement to them upon returning, was something like, “Do you know why your stuff doesn’t sell? Because it isn’t attractive enough!” Steve Jobs first task was for the entire company to focus on design, innovation and sparkle. He diversified Apple Inc. into several verticals that included movies (Pixar – which was later sold to Disney for $7.4 billion. However, Jobs still holds a major stake in this entity.), music, communication and design. The range of products that followed from the early iMacs to the now famous iPod, iTunes, iPhone and iPad were just some of the things he envisioned Apple Inc. creating and marketing to the world. He added color, flair and style to computers and other digital technology, thereby, transforming the way in which the IT industry itself conceives, designs and produces products today. His goal was not merely to create a neat financial balance sheet; but instead, he focused on making Apple Inc. the most “innovative company” there is, that would continuously push “every boundary”. His passion, drive and enthusiasm created “new windows of opportunity” and made it a much sought after employer by both IT and business aspirants from around the world.
|Image Source: http://cdn2.digitaltrends.com|
However, in spite of his success, there are many critics who label Apple Inc. as something of a “fraud”. For instance, there is a sizeable community of IT analysts, who claim that when they compare Apple Inc. products to other products available on the market, the former has many shortcomings. Also, there are many case studies, I am told, that prove those claims. Honestly, I have no qualms about those opinions. They may be true in some cases. But what I find interesting is that I have personally seen many critics get converted to become Apple Inc. loyalists themselves or at least appreciate some things about the company. The reason behind this, I feel, is that Apple Inc. doesn’t just sell you a product; they sell you a tantalizing brand experience. Plus, I would also add that every customer, around the world, has her or his right to choose what products they want to buy and use and there is a lot for them to choose from. If Apple Inc. was “fooling everyone”, then as the laws of business dictate, it wouldn’t have lived long enough to see the turnaround started in 1996 reach fruition, as no one would be buying or using anything made by them.
|Image Source: http://www.wirelessemporium.com|
Apple Inc. has surpassed everyone’s expectations and is showing no signs of slowing down. Thanks to Steve Jobs who replanted the seeds of creative digital genius, nurtured them and cultivated them into a blossoming orchard of technology treats, he ensured that Apple Inc. opened the gateway to a whole new “Garden of Wonder”. He chose to be the first to “Take A Byte” of the “forbidden fruit” and then gave the world the power to grow its imagination beyond infinity! “And iThink that’s iNcredible!”
“To my childhood hero Steve Jobs - iSalute you!” Next Take please!